We used to purchase DVD's for the movies we saw at the theaters that we really liked...thinking that we would watch them numerous times.  Fact is, we really don't watch the DVD's much.  I think sales may have gone down recently.  Perhaps DVD's were a bit of a fad and is now leveling out.  Going to the theater is more fun....you're right.

We go to the movies when a popular release is out  and we don't want to wait to see it. Now though the price is $9.50 for movies after 3pm. Thats getting out of hand if you ask me, I would rather spurge the money on a pedicure. We use Netflex and have been quite happy with it. If a movie is outstanding and we want to see it again, I usually buy the DVD.