In the case of an urgent need for kidney donation (or anything for that matter)... the media can make an unbelievable difference. If the public is aware of:
1) The crucial need
2) The procedure for donating (which is getting easier each year)
3) The fact that a body can be perfectly healthy with only one kidney
4) Personal stories of (local?) people on the kidney waiting list
... I am confident that there would be MANY more good samaritan donors.
Please Newscasters... help us out!
- M. Bender